The latest market intelligence report offers valuable insights into the prevailing growth opportunities for the global Video Audience Measurement market and its intensely competitive scenario. The insightful data and information in the report have been gathered from a wide range of primary and secondary sources. This market report on Video Audience Measurement provides detailed information about the latest developments, trade regulations, import-export analyses, production analysis, and value chain optimization. It also analyses the impact of localized market players.
The global video audience measurement market size was significantly robust in 2020 and is expected to register a rapid revenue CAGR growth over the forecast period. Increasing number of viewers on Over-The-Top (OTT) media platforms, rising preference for Internet of Things (IoT) devices, increasing video content among rapidly expanding audiences during and after COVID-19 lockdowns and social distancing norms, and rising investment in RD activities by key market players are key factors driving revenue growth of the global video audience measurement market. Also, advancements in connectivity and digital electronics and entertainment technologies have changed the concept of the television set, and the advent of smart TV sets with Internet connectivity has further resulted in more enhanced viewer experience.
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Key market aspects studied in the report:
Market Scope: The report explains the scope of various commercial possibilities in the global Video Audience Measurement market over the upcoming years. The estimated revenue build-up over the forecast years has been included in the report. The report analyzes the key market segments and sub-segments and provides deep insights into the market to assist readers with the formulation of lucrative strategies for business expansion.
Furthermore, the report includes an in-depth analysis of the competitive landscape. The segment covers a comprehensive overview of the company profiles along with product profiles, production capacities, products/services, pricing analysis, profit margins, and manufacturing process developments. The report also covers strategic business measures undertaken by the companies to gain substantial market share. The report provides insightful information about recent mergers and acquisitions, product launches, collaborations, joint ventures, partnerships, agreements, and government deals.
The leading market contenders listed in the report are:
Comscore, Inc., Numeris, NPAW, VideoAmp, Inc., TVBEAT, INC., TVSquared, Samba TV, Inc., TVision Insights, tv, Inc.
The research study examines historic data from 2018 and 2020 to draw forecasts until 2028. The timeline makes the report an invaluable resource for readers, investors, and stakeholders looking for key insights in readily accessible documents with the information presented in the form of tables, charts, and graphs.
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Market Segmentations of the Video Audience Measurement Market
This market is segmented based on Types, Applications, and Regions. The growth of each segment provides accurate forecasts related to production and sales by Types and Applications, in terms of volume and value for the period between 2020 and 2028. This analysis can help readers looking to expand their business by targeting emerging and niche markets. Market share data is given on both global and regional levels. Regions covered in the report are North America, Europe, Asia Pacific, Latin America, and Middle East Africa. Research analysts assess the market positions of the leading competitors and provide competitive analysis for each company. For this study, this report segments the global Video Audience Measurement market on the basis of product, application, and region:
Segments Covered in this report are:
Video Device Outlook (Revenue, USD Billion; 2019–2030)
- TV Smart TV Sets
- Connected Devices
End-Use Outlook (Revenue, USD Billion; 2019–2030)
- Media Owners
- Media Agencies Brands
- Media Industry
Regional Outlook (Revenue, USD Billion; 2019–2030)
- North America
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of APAC
- Latin America
- Rest of LATAM
- Middle East Africa
- Saudi Arabia
- Rest Of MEA
- North America
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- North America (U.S., Canada)
- Europe (U.K., Italy, Germany, France, Rest of EU)
- Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
- Latin America (Chile, Brazil, Argentina, Rest of Latin America)
- Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
Key Points of the Geographical Analysis:
- Data and information related to the consumption rate in each region
- Estimated increase in the consumption rate
- Proposed growth of the market share of each region
- Geographical contribution to market revenue
- Expected growth rate of the regional markets
Key point summary of the report:
- The report offers a comprehensive overview of the Video Audience Measurement market size, share, and growth rate in the forecast duration.
- It provides details about current scenario, historical data, giving an accurate Video Audience Measurement market forecast for the coming years.
- The study categorizes the Video Audience Measurement market on the basis of product types, applications, end users, market value and volume, business verticals, and 5 major regions.
- It also offers regional analysis and forecast for prominent geographies in the sector viz., North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
Table of Contents
- Executive Summary
- Research Methodology
- Market Overview
- Regional Landscape
- Global Market Analysis and Forecast by Types
- Global Market Analysis and Forecast by Applications
- Global Market Analysis and Forecast by Regions
- North America Market Analysis and Forecast
- Europe Market Analysis and Forecast
- Asia Pacific Market Analysis and Forecast
- Latin America Market Analysis and Forecast
- Middle East Africa Market Analysis and Forecast
- Competitive Landscape
In conclusion, the Video Audience Measurement Market report is an exhaustive database that will help readers formulate lucrative strategies. The Video Audience Measurement Market report studies the latest economic scenario with value, drivers, constraints, growth opportunities, challenges, demand and supply ratio, production capacity, import/export status, growth rate, and others. Additionally, the report also undertakes SWOT Analysis and Porter’s Five Forces Analysis to study the leading companies.
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